Your domain name is your passport to business around the world. You can market your company, your products and your services to a worldwide audience by creating an Internet site. You can project a larger picture of your organisation through this site - creating a 'shop window' in markets that you would traditionally find difficult to target. You can be contacted cheaply, efficiently and international via email. In fact, the question posed should be: "What can't you do with your name?"

How can I register www.myname.com?

You, or your web-hosting company, set up www.myname.com yourself once you register myname.com. You can also set up ftp.myname.com or any other third-level domain you want.

Will search engines find my page?

You have to register with each search engine, and each has its own particular strengths and weaknesses. There are firms that will submit your name to various search engines automatically, but we think you are well advised to do it carefully by hand. Of course, if you register more than one name and register several times for each name, you would get more listings.